Review of the journal article Essay Example | Topics and Well Written Essays - 1250 words

Review of the journal article - Essay Example The main key points are highlighted in the summary segment. Then the essay is evaluated in details in the critique segment. Finally in conclusion segment; important points of entire report have been summarized. Many MNCs of the developed companies have many advantages like brand-value, sophisticated technologies, innovation of products and services and efficient management systems. They also have vast pool of talent and finance. Emerging companies also have many advantages over well-known MNCs. If these advantages are applied efficiently then it can prove fruitful for emerging companies. Example is India’s Tata Group have created a plan and implemented it to develop talent and raise capital. Emerging companies have the advantage to exploit on the knowledge of local product markets. They can capitalize on the advantage at home by adapting on the knowledge of the customers. To grow across the borders, emerging giants exploited the similarities on the countries that are geographically nearer. Local companies have the advantage to realize the customers’ needs and taste. Emerging markets have the advantage to capitalize on local capital markets and local talents. Therefore this can help in a cost effective manner to serve customers in local and abroad. Major example is Indian IT companies such as Wipro, Tata consultancy services, Infosys and Satyam. Institutional void should be treated as a business opportunity as it helps to enhance the credibility of the claims that are made by the sellers and facilitate the flow of information. It also enables to facilitate transaction by creating forum or by distributing goods and services. But MNCs has an edge on intermediaries business. Despite facing bureaucratic and financial issue in the local markets companies used strategies to be successful in global market. Some of the companies exploited their advantage of knowing local talents and capital markets. Some of the companies capitalized on the advantage of