Promotional Mixes Essay Example | Topics and Well Written Essays - 500 words

Promotional Mixes - Essay Example Being a new product, it will target an audience which will be the small and medium enterprises especially those managed by either women groups or the youths. The advertisement will all be about the potential of both the youth and women and will encourage them to open different accounts with the bank. The opening of accounts will be free of charge thus the bank will be emphasizing on offering clients with great services at no cost. One of the best options for the target market will be the opening of group accounts which will offer the benefit of no operating charges. If groups save a specified amount, groups can ask for loans depending on their savings. The loans come with low interest rates and payable depending on the amount to be borrowed and methods of payment will be better than that of normal loans (Lamb, Hair & McDaniel, 2011). The other method will be personal selling in that the bank representative resort to heading to where the small and medium enterprises are located to try and persuade the audience on the new product. This will involve calling meetings to be chaired by bank agents and try to face the group members in person thus Appling the push strategy thus creating consumer demand for the new product (Banasiewicz, 2009). Also the bank will apply the use of publicity involving the association with the general public regarding the use and benefits of the new banking product. This will be in form of press releases or press conferences, event sponsorship in that the bank may sponsor youth events such as soccer tournaments thus getting the opportunity to capture the attention of the general public .The other mix will be public relation involving the interaction between the bank and the business environment. This will enable the bank to get immediate feedback to questions and inquiries as far as the new product will be concerned. The bank will treat customer responses with utmost seriousness because they reflect

Geopolitics in the Middle East Essay Example | Topics and Well Written Essays - 750 words

Geopolitics in the Middle East - Essay Example Despite the struggles of the advocates of change, with the neo-conservatives envisioning an end for the, sort of chaotic Middle East society, the fight leads to a different scenario than what was expected. Peace is still so elusive, terrorist threats still exist, and instability is still greatly felt. We examined the reasons behind the pitfalls of this political blitzkrieg based on the articles written by Jeffrey Goldberg entitled "After Iraq" and the article "Parties of God: The Bush doctrine and the rise of Islamic Democracy" written by Ken Silverstein. Goldberg generally expressed the fact that the political agenda of the US and its allies are contrary to what Iraq's minority groups and even the rest of the countries in the region are looking for. Silverstein in the other hand expressed the fact that the Bush doctrine and the western democratic system do not fit the Islamic cultures and ways. While the US and the rest of its allies are eyeing to push their own vested interests in the Middle East campaign, the Middle Eastern nations affected by the current transitions in the other hand are looking at it in a different perspective. The war on Iraq was generally aimed at ousting Saddam Hussein, a dictatorial leader, for the major reason of removing a danger to social equality in the region, which Hussein had proven to be a threat, and instate a unified democratic government. . The plans may have been understood plainly by both the allies and Arab compatriots, like the Kurds, Turkey, Egypt, Jordan, and the rest, and laid open for them to work through, but beneath the shadows of their support, the Middle eastern countries, and minority regions within Iraq, are hoping to push through with their own agenda, for their own people, for their leader's interest. Take for example the case of the Kurds. In a personal interview by Jeffrey Goldberg with Abdul Rahman Mustafa, the Kurdish-Iraqi governor of Kirkuk in northern Iraq, considered as domains of the Kurds, it appeared that the Kurds really wanted independence from Iraq (Goldberg 79). The article of Goldberg speak further of other regions in the middle east that wanted to be governed based on their own cultural minority principles such as the "Shiites did not want to be ruled from Baghdad by a Sunni minority"(78), and other minority groups from Egypt, Israel, and other areas want their own sovereignty. In other words, the zeroing in was just superficial. The question is why The answer perhaps lies on the cultural differences between the east and the west, and the way these two civilizations are molded through time. We agree on Goldberg's idea that western democratic strategies don't seem to fit with the Middle Eastern cultures, which are highly diverse. Islam, which is the main religion in the Middle Eastern countries, is a diverse religion with differing principles across different minorities. While the west is generally Christian, although differing in minor teachings, have common core values that has high regard to peace and order. There is no Christian jihad, to cite a particular difference, while the Muslim jihad is primarily exploited by Muslim extremists and used to push their ideals and principles. In the western world, as a common knowledge, governance in civic

The Galapagos Island in Ecuador Essay Example for Free

The Galapagos Island in Ecuador Essay Nineteen breathtaking islands stunningly situated in the Pacific Ocean comprise the Galapagos Islands. Aside from the wonderful corporeal attributes of the island, it is also well-known for its â€Å"showcase of evolution. † The island houses different species of sea animals, which were believed to have evolved due to the volcanic activities affecting marine life. In fact, Charles Darwin’s theory of evolution was based on his observations in the Galapagos Island. (UNESCO, 2007) Unique creatures living in the island including land iguanas, giant tortoises, seal colonies, cormorants, bats, rats, and such presents the importance of supporting advocacies to protect and preserve this world heritage site. These animals, also including penguins and other kinds of birds who frequent the island coexist for a balanced marine ecosystem. (The Galapagos Island) Overall, the island boasts of over 1,600 species of various insects, over 800 species of shells, 200 starfishes, 120 crabs, and many more worthy of efforts and support for their conservation and sustained existence. (Explore Galapagos) Animal seclusion in the island was identified to cause nonchalant behavior of animal life in the area. (The Galapagos Island) Imbalance in the existing animal life community in the island is said to be caused by human interference. Human practices that threat the harmony in the Galapagos Island dates for more than two decades ago when explorers hunted animals in the area for personal provisions. Aside from this, people who inhabit the island alter the physical environment affecting the balance in the island’s ecosystem. For instance, some foreign plants set in the area have been identified to damage the life of native plants in the island. To protect the area from further damage brought about by human actions and practices, majority of the area in the Galapagos was transformed into a National Park. Ongoing scientific investigation to sustain preservation is also conducted in the area by the Charles Darwin Station. (Galapagos Conservation) Although the government of Ecuador and other international organizations such as UNESCO are working very hard to continue the protection and preservation of the island, conditions that threaten the unspoiled nature of the Galapagos still exist. Therefore, continuous and intensified support is needed to prevent the destruction of this immaculate heritage site. Primarily, what should be worked on is the growing economy and population in the area, increasing the presence of insidious species of plant and animal life, as well as man-made products that disturb the balanced and harmonious community in the island. Funding and efficient management skills should be a primary concern of everyone involved. To air the call for protection and preservation of the Galapagos, efforts should also be made to educate all people in order to determine the significance of the diverse community existing within the Galapagos and look out for ways on how the advocacy can be supported by all means possible. References Explore Galapagos. (2008). Retrieved October 1, 2008, from Galapagos Conservation Trust.Website: http://www. gct. org/intro. html Galapagos Conservation. (2008). Retrieved October 1, 2008, from Big Five Tours Expedition. Website: http://www. galapagos. com/conservation. php The Galapagos Island. (2006). Retrieved October 1, 2008, from interKnowledge Corp. Website: http://www. geographia. com/ecuador/galislands. htm UNESCO. (2007). Galapagos Island. Retrieved October 1, 2008, from UNESCO World Heritage Centre. Website: http://whc. unesco. org/en/list/1

The Criticality Of Retaining Skilled Employees Management Essay

The Criticality Of Retaining Skilled Employees Management Essay Introduction: Purpose of the report: The report is intended to analyse the key factors involved in employee retention and also focus of the measures to be taken up by the employer for reducing the attrition rate of skilled workers. The solutions discussed suggested in the report could be possibly applied in the case of Keeping Suzanne Chalmers. The commentary also aims to discuss further the reasons of the employee leaving the company. Scope: The information in the report ranges from examining the factors for Suzanne Chalmers quitting the job to the measures taken by Thomas Chan to stop the attrition. Further the analysis in the commentary will discuss in general the reasons responsible for such situations in organisations. Background: The credentials of the report would be the case study of Suzanne Chalmers a top talent in the area of internet protocol working at API who decided to quit the organisation even though was offered options like higher salary, larger working space, unpaid leave for two or three months complete with paid benefits and increase in share options. Limitations: The report revolves around the employee retention of Suzanne Chalmers and the tactics tried by the employer Thomas Chan and is limited for being offered only a few number of reasons to stay back in the employment. The analysis of the case is based and compared on the theories of four drive and the theory of expectancy. Summary of the issue: The case of Suzanne Chalmers working at Advanced Photonics Inc. as a software engineer in internet protocol is a typical example of the issue faced by many employers in the current market were in employees who are talented for the job and hold key position in the company after earning many accolades for outstanding performance over years and responsible for finishing projects contributing a fortune to the company deciding to leave the company on a very short notice without proper reasons. The summary of the report discusses about the means and ways the employer can practice to hold the employee back at work and other reasons accounting for the employee to decide to leave the job and possible solutions around the issue. It also confers about the resolutions tried by the employee in the case of Suzanne further converses about the employee behavior in general towards their job and the responsibilities entrusted onto them by the employer. The expectations of the employee and employer in general have also been mentioned in the report. In the case of Suzanne Chalmers the employee quits the organisation at a stage of her career were she is under the age of 40 years just like many other employees who quit the company. It is also noted that the reason is not stress or long hours. The vice president of Advanced Photonics Inc thought that the reason was more money. The generous share options which had skyrocketed on the stock market giving many employees more money than they can make use off. It has been observed that their finance independence gave them less reason to remain with the organisation. It was noted that the employee after quitting the organisation and taking a break returned back to market and joined a start-up software firm in the same locality. The meeting between the vice president and the employee is discussed further moving to the solutions for retaining employees in general. The motivation factors for the employees in an organisation have been elaborated in the report. The report would also discuss emotions of the workforce as well as values and attitudes of management. Importance of employee turnover: Abbasi and Hollman (2000) sought to determine the impact of employee turnover on organizations and found that excessive employee turnover often engenders far-reaching consequences and, at the extreme, may jeopardize efforts to attain organizational objectives. In addition, Abbasi and Hollman (2000) indicated that when an organization loses a critical employee, there is negative impact on innovation, consistency in providing service to guests may be jeopardized, and major delays in the delivery of services to customers may occur. The study also showed that a decline in the standard of service provided to guests could also adversely affect the satisfaction of internal and external customers and consequently, the profitability of the organization. As part of the process of developing and implementing strategies to maintain and increase competitiveness, organizations face the challenge of retaining their best employees. As such, this research was designed to analyze and determine the most effective ways for one employer to retain its critical employees. The company in this study has been successful at maintaining a relatively low turnover ratio, but the employees who left the organization have been critical employees, thus presenting a significant challenge. The results of this research effort potentially could be used as a framework for guiding employee retention in other large, complex organizations. Criticality of Retaining Skilled Employees: Fitz-enz (2002) stated that the average company loses approximately $1 million with every 10 managerial and professional employees who leave the organization. As mentioned previously, the combined direct and indirect costs associated with one employee ranges from a minimum of one years pay and benefits to a maximum of two years pay and benefits. Thus, there is significant economic impact when an organization loses any of its critical employees, especially given the knowledge that is lost with the employees departure. It will become significantly more important in the years ahead to recognize the commitment of individuals to an organization, as well as the organizations need to create an environment in which one would be willing to stay (Harris, 2000). Organizations will need to either create an intellectual capital environment where the transmission of knowledge takes place throughout the structure, or continue to lose important individual knowledge that has been developed during the length of service (Harris, 2000). This deep knowledge is what many believe will help to meet the needs and expectations of the customers and to create and sustain a competitive advantage within the global economy in which organizations are competing in today. The critical factors derived out of eminent motivation theories and the implications for developing and implementing employee retention practices can be described as follows: Needs of the Employee Employees have multiple needs based on their individual, family, and cultural values. In addition, these needs depend on the current and desired economic, political, and social status; career aspiration; the need to balance career, family, education, community, religion and other factors; and a general feeling of ones satisfaction with the current and desired state of being. Work Environment Employees want to work in an environment that is productive, respectful, provides a feeling of inclusiveness, and offers friendly setting. Responsibilities Given that one feels competent to perform in a more challenging capacity and has previously demonstrated such competencies, an employee may feel a need to seek additional responsibilities and be rewarded in a fair and equitable manner. Supervision Managers and other leaders more frequently than others feel a need to teach, coach, and develop others. In addition, these individuals would seek to influence the organizations goals, objectives and the strategies designed to achieve the mission of the organisation. Fairness and Equity Employees want to be treated and regarded in a fair and equitable manner regardless of age, gender, ethnicity, disability, sexual orientation, geographic location, or other similarly defined categories, With increased effort and higher performances employees also expect to be regarded more significantly than counterparts who provide output at or below the norm. The employees effort and performance at a particular level is influenced by their individual goals and objectives and which would vary by each individual. An outcome or reward that is perceived to be highly significant and important can result in a higher level of effort and performance by the individual employee. Effort Even though employees may exert higher levels of effort into a position based on a perceived significant reward, this could be a short-term success if the task itself does not challenge or provides satisfaction to the employee. Employee Development Employees prefer to function in environments that provide a challenge, offers new learning opportunities, significantly contributes to the organisations success, offers opportunities for advancement and personal development based on success and demonstrated interest in a particular area. Feedback Individuals prefer to have timely and open feedback from their supervisors. This feedback should be an ongoing process during the year and not limited to formal performance reviews once or twice per year. In addition, the feedback should be from both the employee and the supervisor. Employee Retention at Advanced Photonics Inc : As implicated in the case study Thomas Chan the vice president at the organisation has observed that employees even though were under 40 years, which is too early to retire quitting the job at API. It has also been witnessed that it is not for reasons like stress or long hours but the organisations share options that skyrocketed on the stock market which left many employees at API with more money than they could possibly spend. It has also left the employees to be millionaires giving them financial independence leaving fewer reasons to stay in employed at API. In this particular case Thomas was approached by Suzanne Chalmers who has been employed at API for four years in the field of internet protocol as a software engineer supporting the software that directed fibre optic light through APIs routers. It is also mentioned that internet protocol is a very specialized work and Chalmers was one of the top talents in that area. Theory of Expectancy and Four Drive Theory: Four Drive Theory: As it is known that emotions play a significant role in employee motivation which is not supported by many theories and researchers. But, the four drive theory emphasizes the concept and relevance of emotions in employee motivation. The theory was developed by Harvard Business School professors Paul Lawrence and Nitin Nohria. According to Steven M, Mara O, Tony T (P. 178, 2009), a motivation theory that is based on the innate drives to acquire, bond, learn and defend, and that incorporates both emotions and rationality. It has been derived that employees with higher emotional intelligence are more sensitive to competing demands from the four drives, and are better able to avoid impulsive behaviour from those drives, and can judge the best way to act to fulfill those drive demands in a social context. Recommendations of the practical implications of the theory are explained in two parts. First being that best workplaces for employee motivation and wellbeing offer co nditions that help employees fulfill all four drives. Employees continually seek fulfillment of their innate drives, so successful companies provide sufficient rewards, learning opportunities, social interaction and so forth for all employees. The second recommendation is that fulfillment of the four drives must be kept in balance; that is, organisations should avoid too much or too little opportunity to fulfill each drive. The reason for this recommendation is that the four drives compensate each other. Expectancy Theory of Motivation: This theory offers an elegant model based on rational logic to predict the chosen direction, level and persistence of motivation. According to Steven M, Mara O, Tony T (P. 178, 2009), expectancy theory is a motivation theory based on the idea that work effort is directed toward behaviors that people believe will lead to desired outcomes. The concept also says that work effort is directed toward behaviors that people believe will lead to desired outcomes. One of the appealing characteristics of expectancy theory is that it provides clear guidelines for increasing employee motivation. The Expectancy Theory of Motivation was developed, by Victor Vroom of the Yale School of Management, in the year 1964. He was of the opinion that people made a conscious choice while deciding whether or not to perform at the workplace. However the choice that was made by the employee depended entirely on the employees level of motivation which in turn was a function of th ree factors which are effort, performance and outcome. Current trend of Employee job satisfaction and Suzanne Chalmers: In the current generation employee is not completely satisfied with higher salary packages but is looking for more than that and stressing on innovative ways of retaining the employee. The reasons for choosing an organisation for employment can be categorized as location of company, compensation, the job, company reputation, career development, career path, job security, organisational culture, challenge, training and development, empowerment and attractive benefits. Like wise potential reasons for employee to leave the organisation can be classified as salary, lack of challenge and opportunity, lack of career advancement opportunities, ineffective leadership, inadequate emphasis on teamwork, not having the opportunity for a flexible work schedule, too long of a commute, lack of trust in senior management, inadequate opportunity for training and development and low overall job satisfaction. The case of Suzanne Chalmers can be listed for lack of challenge and opportunity and lack of c areer advancement. The employer took care of everything but lacked on the above mentioned factors leaving the employee with no other choice but to quit the job. Conclusion: If the organisations take up better employee retention plans and offer employees with more valued reasons to stay back with the organisation. The firms can possibly come up with innovative employee retention programs by offering the employees with better location of the company or the branch which is closer to their living place, compensation, better job matching their qualification, career development, career path, job security, organisational culture, challenge in job, training and development, empowerment and attractive benefits. Applying the thoughts of Four Drive theory has been proved to be very important in the current situation as emotions play a major role in motivation of employees.

Edgar Allan Poe :: essays research papers

Edgar Allan Poe was born in Boston, Massachusets, January 19, 1809. His parents were touring actors, and they both died before Poe was three years old. After their death, Poe was taken in by a wealthy merchant named John Allan in Richmond, Virginia. There he was baptised Edgar Allan Poe. From 1815 to 1820, Poe studied in England. Later, in 1826, he went to the University of Virginia, where he stayed for a year. Poe owed a large gambling debt, but Allan refused to pay it and consequently, prevented Poe's return to the university. Allan also broke off Poe's engagement to Sarah Elmira Royster. After leaving the university, Poe enlisted in the army as a means of support. In 1827, Poe had his first book, Tamerlane And Other Poems, published at his own expense. Although he refused to provide financial support, Allan arranged Poe's release from the army, and had him appointed to West Point. Poe was dismissed after only six months for disobeying orders, but his fellow cadets gave Poe the mo ney for his second publication. Poems by Edgar A. Poe --- Second Edition was published in 1831, although in 1829 another edition of Tamerlane and minor poems had been published, actually making it a third edition. In this book were the poems To Helen and Israfel, which later became famous. These two poems show Poe's use of language in a musical way, which makes his poetry stand out from all other. Poe moved in with his aunt and cousin, Maria and Virginia Clemm, in Baltimore. Using fiction as a means of support, five of his stories were published in the Philadelphia Saturday Courier in 1832. In 1833 he won a fifty-dollar prize from the Baltimore Saturday Visitor with his short story M.S. Found In A Bottle. In 1835, Poe, his aunt, and Virginia, moved to Richmond where he married Virginia. She wasn't even fourteen when they married. Poe became editor of the Southern Literary Messenger, and published many criticisms and reviews. He also published his short story, Bernice, which is known as his most horrific work. He earned great respect as a critic and wrote reviews about many of his contemporaries. Although he was extremely critical of most, he praised a few authors, such as Charles Dickens. Poe's work made the publication very popular, but the magazine's owner found his work offensive. Poe also had a drinking problem, which earned him disfavor with his employer. Edgar Allan Poe :: essays research papers Edgar Allan Poe was born in Boston, Massachusets, January 19, 1809. His parents were touring actors, and they both died before Poe was three years old. After their death, Poe was taken in by a wealthy merchant named John Allan in Richmond, Virginia. There he was baptised Edgar Allan Poe. From 1815 to 1820, Poe studied in England. Later, in 1826, he went to the University of Virginia, where he stayed for a year. Poe owed a large gambling debt, but Allan refused to pay it and consequently, prevented Poe's return to the university. Allan also broke off Poe's engagement to Sarah Elmira Royster. After leaving the university, Poe enlisted in the army as a means of support. In 1827, Poe had his first book, Tamerlane And Other Poems, published at his own expense. Although he refused to provide financial support, Allan arranged Poe's release from the army, and had him appointed to West Point. Poe was dismissed after only six months for disobeying orders, but his fellow cadets gave Poe the mo ney for his second publication. Poems by Edgar A. Poe --- Second Edition was published in 1831, although in 1829 another edition of Tamerlane and minor poems had been published, actually making it a third edition. In this book were the poems To Helen and Israfel, which later became famous. These two poems show Poe's use of language in a musical way, which makes his poetry stand out from all other. Poe moved in with his aunt and cousin, Maria and Virginia Clemm, in Baltimore. Using fiction as a means of support, five of his stories were published in the Philadelphia Saturday Courier in 1832. In 1833 he won a fifty-dollar prize from the Baltimore Saturday Visitor with his short story M.S. Found In A Bottle. In 1835, Poe, his aunt, and Virginia, moved to Richmond where he married Virginia. She wasn't even fourteen when they married. Poe became editor of the Southern Literary Messenger, and published many criticisms and reviews. He also published his short story, Bernice, which is known as his most horrific work. He earned great respect as a critic and wrote reviews about many of his contemporaries. Although he was extremely critical of most, he praised a few authors, such as Charles Dickens. Poe's work made the publication very popular, but the magazine's owner found his work offensive. Poe also had a drinking problem, which earned him disfavor with his employer.

Young Goodman Brown by Nathaniel Hawthorne :: Young Goodman Brown YGB

Young Goodman Brown by Nathaniel Hawthorne "Young Goodman Brown", by Nathaniel Hawthorne, is a story that is thick with allegory. "Young Goodman Brown" is a moral story, which is told through the perversion of a religious leader. In "Young Goodman Brown", Goodman Brown is a Puritan minister who lets his excessive pride in himself interfere with his relations with the community after he meets with the devil, and causes him to live the life of an exile in his own community. "Young Goodman Brown" begins when Faith, Brown's wife, asks him not to go on an "errand". Goodman Brown says to his "love and (my) Faith" that "this one night I must tarry away from thee." When he says his "love" and his "Faith", he is talking to his wife, but he is also talking to his "faith" to God. He is venturing into the woods to meet with the Devil, and by doing so, he leaves his unquestionable faith in God with his wife. He resolves that he will "cling to her skirts and follow her to Heaven." This is an example of the excessive pride because he feels that he can sin and meet with the Devil because of this promise that he made to himself. There is a tremendous irony to this promise because when Goodman Brown comes back at dawn; he can no longer look at his wife with the same faith he had before. When Goodman Brown finally meets with the Devil, he declares that the reason he was late was because "Faith kept me back awhile." This statement has a double meaning because his wife physically prevented him from being on time for his meeting with the devil, but his faith to God psychologically delayed his meeting with the devil. The Devil had with him a staff that "bore the likeness of a great black snake". The staff which looked like a snake is a reference to the snake in the story of Adam and Eve. The snake led Adam and Eve to their destruction by leading them to the Tree of Knowledge. The Adam and Eve story is similar to Goodman Brown in that they are both seeking unfathomable amounts of knowledge. Once Adam and Eve ate from the Tree of Knowledge they were expelled from their paradise. The Devil's staff eventually leads Goodman Brown to the Devil's ceremony which destroys Goodman Brown's faith in his fellow man, therefore expelling him from his utopia. Goodman Brown almost immediately declares that he kept his meeting with the Devil and no longer wishes to continue on his errand with the Devil. He says that he comes from a "race of honest men and good

Fancy Footwork

Most countries have their own cultural traditions, and China is no exception. Street dancing is not very popular in the United States, especially in Sacramento, since people have busy life styles and urban management law enforcement. Sometimes people go to clubs dancing when they have free time or hang out with friends. However, in China, we can see a lot of ladies dancing in square or open spaces like parks or parking lots during morning time or after dinner time. People can join the street dances everywhere from big cities to small towns. Many community owners and residents oppose the square dance in the community due to their loud music, and some people think this loud music has seriously affected their lives, so residents expelled dancing ladies at the beginning. As time went by, people started to accept and adjust to the environment around them. Street dances have become one aspect of culture in China. Moreover, it is also considered a social phenomenon in China. The streets have become a colorful world at night. Why? Since there are elderly people or middle-aged people enjoy the dancing in the square. Some people dance and sing, other people are into fitness, and some naughty children follow the funny action of the dancing ladies. Even though the dancers are old, they still have vibrant vitality and graceful dance posture. They are well-behaved and rhythmic. They have neatly arranged team, and the people dressed uniform clothing wearing a blue and white T-shirt, trousers, and white gloves, really like the people's liberation army in the military parade. My grandma couldn't help to join the team when she saw the spectacular scenery. When I was a child, my grandma always took me to the square dance because it was her routine. Her joints are flexible and soft like snakes. Her beautiful dance leisurely soft like butterfly flying and smooth wicker twisting. Street dance in the Chinese mainland; both north and south are very common, mostly participants experienced the Cultural Revolution generations of the elderly. In China, the middle-aged and elderly women who dance at street dance have been given the title of â€Å"Guang Chang Da Ma Wu† which is street dance. Accompanied by elegant music and lightweight pace of dancers, people know where they should go for dancing, and usually they have stable places. Although sometimes rain couldn't stop their activities, they go to indoor grounds. Many people join the street dancing because it is very cheap and avoid traffic to go far away to clubs. For example, it is reported as being 5 RMB per month. It depends where you live. If you live in the big cities like Guangzhou, Shanghai, or Beijing, it will be about 20 RMB, which is three dollars. I still enjoyed dinner with my family while the music is open as loud as trains outside of my home. It is very convenient being next door. It seems to tell people that it is time go out dancing. When foreign tourists travel to China, they are completely impression by â€Å"Guang Chang Da Ma Wu†. They may think dancers are so ridiculous since they play loud music and occupy a lot of public places; also, they annoy many other residents. Because so many dancers like to dance very early in the morning, for example, around 6:00am, this does not allow sleeping-in on weekends. The noise also bothers some people at work when the dancers are active during working hours. Additionally, this can cause a lot of trafficproblems and displace other sports. Street dancing seems weird in other countries, but it creates a good atmosphere of helping, learning, exchange of feeling, friendship, growth of knowledge and fitness, bringing together people of different levels qualities and interests. When I look back at the life in China, I have vivid images of the street dance around my home in my head. Loud music has been coming in my ear which seems to have happened yesterday. â€Å"Guang Chang Da Ma Wu† has become significant, not only in my family, but it is a major culture of Chinese society. Street dance has become the soul of Chinese culture. It is inherited from generation to generation.